Finding the right talent today is more challenging than ever. Job postings and reactive recruitment alone are no longer enough to secure top performers. That is where our Market Mapping Service comes in. We provide a clear, data-driven view of the talent landscape, giving your organisation the insights needed to make faster, smarter hiring decisions.
What is market mapping?
Market mapping is a structured research process that identifies, analyses, and profiles talent in a specific industry, function, or geography. Unlike traditional recruitment, which focuses only on candidates actively applying for roles, market mapping provides a holistic view of the talent ecosystem, including passive candidates who may not be looking for new opportunities. Through market mapping, organisations gain insights into:
▪️The skills, experience, and career paths of top performers
▪️How competitors structure their teams and reward talent
▪️Compensation trends to stay competitive
▪️Opportunities to engage talent proactively before hiring needs arise
How market mapping benefits your organisation
Kinetic has conducted market mapping projects for clients across multiple industries in both the Middle East and the UK, helping businesses unlock insights and plan strategically. Key benefits include:
▪️Identifying Top Talent: Gain visibility of high performers, even those not actively looking for a new role.
▪️Understanding the Competition: See how rival organisations structure teams, what skills they prioritise, and how they reward talent.
▪️Proactive Talent Pipeline Building: Engage candidates early, reducing time-to-hire and increasing the quality of hires.
▪️Data-Driven Decision Making: Benchmark salaries, map career paths, and plan hiring strategies based on real market insights.
Example 1: A biotech client in the UK partnered with Kinetic to map the market for senior scientists and R&D leaders across competitor organisations. Within one month, they had a pre-qualified pipeline of 15 highly relevant candidates, allowing them to reduce their time-to-hire by 40% and fill critical roles ahead of schedule.
Example 2: A client in the Middle East manufacturing sector used market mapping to benchmark compensation and understand talent movement across the region as they prepared to expand into Saudi Arabia. This enabled them to adjust their offers strategically and secure key hires ahead of competitors, ensuring smooth market entry.
How Kinetic conducts market mapping
▪️Market Research: Analyse the talent pool, competitors, and regional dynamics.
▪️Candidate Profiling: Identify individuals with the right skills, experience, and cultural fit.
▪️Actionable Insights: Deliver a clear, easy-to-use map of the talent landscape, highlighting opportunities and potential challenges.
▪️Ongoing Updates: Maintain current, accurate data, if required, so your talent strategy can evolve with the market.
Final thoughts
Market mapping is more than a recruitment tool. It is a strategic asset that helps organisations make faster, smarter, and more competitive hiring decisions. With our experience across multiple industries in the Middle East and UK, we help clients:
✔️Gain a deep understanding of the talent landscape
✔️Identify and engage the right candidates proactively
✔️Reduce hiring risks and time-to-hire
✔️Stay ahead of competitors in attracting top talent
Partnering with Kinetic ensures your talent acquisition strategy is informed, efficient, and tailored to your organisation’s goals. Contact us on +9714 433 4579 or at [email protected] to discuss how we can support your hiring needs.