In Oman, nationalisation initiatives play an important role in workforce planning, encouraging organisations to recruit and develop Omani nationals across key business functions. By integrating local talent into specialist roles, companies can strengthen their teams, build local expertise and support long-term business growth.
Let’s take a look at how we hired an Omani national for a Laboratory Sales & Service Coordinator position in just 2 weeks.
The brief
Our client, a leading medical device company, needed a Laboratory Sales & Service Coordinator for its Muscat office. Due to nationalisation requirements, the role was open exclusively to Omani nationals.
The ideal candidate needed a Bachelor’s degree in Business, Science, Engineering or a related field, strong experience preparing and managing tenders and bid submissions, and experience in sales coordination, preferably within laboratory equipment, scientific products or a technical industry.
Our approach
We conducted a targeted search, focusing on Omani nationals with relevant qualifications and sales coordination experience. A key priority was identifying candidates with proven expertise in tender preparation and bid management, an essential requirement for the position.
Following a focused screening process, we shortlisted 15 suitable candidates and presented 4 CVs to the client for consideration.
Result: A successful placement in just 2 weeks.
Through targeted sourcing, focused candidate screening and close coordination with the client, Kinetic delivered against the brief in just 2 weeks, identifying a suitable Omani National who met the role’s specific requirements, including the essential tender management experience:
✔️15 suitable candidates shortlisted.
✔️4 candidates presented to the client within 1 week.
✔️3 candidates selected for interview.
✔️2 weeks from search to placement.
The successful placement gave the client a fast solution to its hiring needs while supporting its nationalisation objectives and securing a candidate with the qualifications and specialist experience required for the role.
With both the client satisfied with the outcome and the candidate moving forward in their new position, this placement demonstrates how a focused recruitment strategy can deliver positive results for both parties, combining speed, candidate suitability and an efficient hiring process.
In 2026, Oman is targeting 60,000 job opportunities for its citizens across the public and private sectors, reinforcing the importance of nationalisation and developing local talent. Read more about Oman’s 2026 employment plan here.

